Behavioral Economics & Psychology in Marketing

  • Online masterclass
    Which will set you apart
  • Radically change how you think of marketing
  • Measurably improve your results
Rory Sutherland
Ogilvy Group
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Sam Tatam
Ogilvy UK
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Matej Sucha
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Surprise guest
Duke University
Surprise Guest

Who's our surprise guest? Let us know and get 15% discount.

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2712 students enrolled

What’s this Masterclass about?

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.

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Produced in 4 different parts of the world
2 years in the making icon
2 years in the making
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Created by world's leading experts in the field

What you get in the Masterclass

Step-by-step framework on how to apply 24 most powerful principles from consumer psychology and behavioral economics to increase conversions:

  • 8 hours
    of video lectures

    The core format and basis for the whole Masterclass. Each video is crammed full of valuable, instantly applicable info from 4 world-class experts.

  • 14 eBooks
    (450+ pages in total)

    Custom-created for this Masterclass. It adds a wealth of valuable insights to the video lectures — including useful tips and fun facts that add depth and richness to your understanding of consumer psychology.

  • ADAPT framework & Ideation Prompts

    Step-by-step framework ADAPT on how to apply behavioral insights and a set of guiding questions related to each principle. These questions will direct you towards solutions you wouldn’t otherwise think of.

  • 60+ Case Studies

    Each principle is illustrated by a number of business examples and case studies. This way you'll immediately see how the principles can be applied and what results they bring.

  • Official Masterclass certificate

    Another way to highlight your new skills (and signal your upgraded worth to your clients, customers, colleagues, and bosses), issued upon completing the Masterclass and passing the final quiz.

Lifetime access — Learn at your own pace — full 14-day money-back guarantee

If you don’t like the Masterclass let us know at and with one click we’ll send all your money back, no questions asked. An immediate 14-day money-back guarantee to all our students is also a condition of Teachable - the platform on which this Masterclass was built.

Who's it for?

It's right for you if...

  • You're a marketer and you want to increase conversion rates of landing pages and sales funnels
  • You're a freelance consultant and you want to get ahead of the competition and bring new insights to your clients
  • You need to design performing B2B or B2C marketing and sales strategies
  • You write copy for websites, direct emails, online ads, etc
  • You’re a behavioral economics practitioner and you look for new case studies and inspirations

Why “Behavioral Economics” in marketing?

Simply put, behavioral economics is an entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict, and influence them.

As long as you do your business with humans, you will forever benefit from this knowledge.

Thanks to this Masterclass, you will learn:

  • That 90 — 95% of purchase decisions are subconscious. And how to shape those decisions.

  • What’s going on in your customers’ minds. And how you can easily influence what they buy, where they click or how they react.

  • How to use the tested & proven findings to improve your results.

Who are your instructors?

In this Masterclass you get access to four of the world’s leading experts in behavioral economics today. And their combined expertise which they’ve spent decades to acquire, test and perfect — while shaping buying decisions for some of the biggest companies out there.

photo of instructor Rory

Rory Sutherland

Vice Chairman,
Ogilvy Group UK

One of the most influential figures in modern marketing and a pioneer in the use of psychology and behavioral economics in marketing, with extensive experience of working for the world’s biggest brands.

photo of instructor Sam

Sam Tatam

Behavioral Strategy Director,
Ogilvy Consulting UK

Award-winning strategist, psychologist, and advertising practitioner who develops interventions and shapes communication for some of the world’s most influential brands and organisations.

photo of instructor Sucha

Matej Sucha

Founder and CEO,
MINDWORX Behavioral Consulting

Recognized speaker and expert in applying behavioral economics and consumer psychology in business, with notable expertise in working with both large corporates and SMBs.

photo of the secret instructor

Surprise guest

Professor of Behavioral Economics and Psychology

One of the most famous behavioral economists in the world, renowned speaker and best-selling author of several books.

It’s full of eye-opening insights and practical examples but most of all it‘s a step-by-step guide on how to apply them into practice.
Photo of Diederik Gerbranda
Diederik Gerbranda, Growth Marketer at Scaleup Marketing

Masterclass content in detail

The 8 hours of content are divided into 7 chapters.
Each chapter contains several video lectures accompanied by knowledge crammed eBooks.

How to get the most out of the Masterclass?

  • First watch the video lecture (10 — 20 minutes)
  • Then read the corresponding eBook (20 — 30 pages).

Here are the 7 chapters:

What is BE and why does it matter for marketers?

More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions. Here, Rory will explain why marketers must learn about behavioral economics and why standard approaches to marketing and advertising are slowly dying.

Full of surprising examples, astonishing case studies and eye-opening insights, all wrapped in Rory’s unmistakable sense of humor.

Masterclass options

Avg. Rating
2712 students enrolled

Video lectures

  • 8h video lectures
    (English & Portuguese subs)

429 €

Complete Masterclass

  • 8h video lectures
    (English, Portuguese
    & Italian subs)
  • 14 eBooks (in total 450+ pages)
  • Ideation prompts
  • Certificate

439 €

Complete Masterclass

  • 8h video lectures
    (English, Portuguese
    & Italian subs)
  • 14 eBooks (in total 450+ pages)
  • Ideation prompts
  • Certificate

Custom price for 5+ licenses


  • 14 eBooks (in total 450+ pages)
  • Ideation prompts

89 €

Interested in more than one license? Click here for a custom price.
lifetime access

Lifetime access

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Learn on the go with mobile app (iOS)


Money-back guarantee

Are you a student, NGO or charity and would love to join — but have no budget for it? Request one of the MINDWORX Academy Scholarships here. We make it a point to contribute to worthy causes. Let us know yours and we’ll get back to you.

What people are saying

  • avatar male

    Alvaro S.

    Spain flagSpain

    Great course on behavioral economics and how to apply insights from this field in marketing. I especially liked how they have structured the course and clever examples.

  • avatar male

    Yasaman M. H.

    USA flagUSA

    What I like the most about this course is because it's self-paced I have time to watch one episode then try to grasp it deeply and start looking at tasks I'm receiving from a different perspective.

  • avatar male

    Mike P.

    Great Britain flagGreat Britain

    I liked the structure and the way the different topics were chunked. I also found the handouts helpful.

  • avatar male

    Felipe Z.

    Brazil flagBrazil

    I really enjoyed all of it. The themes, narrative, case studies. Even though I've been studying B.E. for 3 years I must say there was a lot of novelty and new learnings.